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Your Partnership Tool-Kit

The Big Bear Visitors Bureau is the official tourism marketing organization of Big Bear Lake. Through marketing campaigns and events, our goal is to drive overnight stays during the greatest need periods of the destination, including spring and fall. Big Bear Visitors Bureau encourages all our partners to enjoy tools to help market your business with our greater marketing efforts:

Adventure Season!

Adventure Season is our Spring marketing campaign. We emphasize outdoor recreation – including the lake & fishing, family-fun, affordable room rates/deals and events during this time to encourage visitation April – early June. 

Your Spring marketing checklist:

Without your participation, our spring marketing in limited in its capacity to bring visitors to our destination. Think of our marketing as a cake – we can make it look great, but only you can make the taste match the appearance. Help us create a positive visitor experience by sharing the following:
Spring hours of operation and scope:
o Let us know when you are open and your operations temporarily limited.
o Tell us if anything is subject to change (for instance, if you have a staff shortage.)
New spring activities, and photography:
o We need to know  what’s new with your business during the shoulder season
Spring specials for events:
o Keep us updated so we can update our website and visitor center staff.
Vouchers/comps for media:
o BBVB will host media to feature our destination. Keep your business top of mind by sending us a voucher exclusive to media.


The Falltacular campaign is a celebration of all things related to our seasonal change, which is not something most other destinations in Southern California experience. Our emphasis during this time is events, cool weather activities, fall colors, and seasonal events (including Oktoberfest and Halloween.) 

Your Fall Checklist:

Keep us in mind and our ability to send people to your business throughout the year, but this is especially important as our biggest marketing spend behind spring is Fall.
Fall hours:
o If you are limiting your hours of operation, let us know so we can stay informed
Fall activities & deals:
o Let us know of any Fall-related experience, such as a Oktoberfest or Halloween special
o Likewise, if there are any specials, keep us informed so we can promote them.
Vouchers/comps for media:
o BBVB will host media to feature our destination. Keep your business top of mind by sending us a voucher exclusive to media.

Tools you can use

As a partner of the visitors bureau, these tools are free for you to use for your business and marketing:
- Adventure Season Logo, video, photos  
- Grill and Chill Festival logo, video, photos
- Fishin’ for $50K Logo, photos 
- Big Bear Chili Cook-off
- Falltacular

Travel Tools
  • Visitor Guide
  • Newsletter
  • Photo Gallery
  • Video Gallery
  • Interactive Map
  • Directions
  • Coupons
  • Events Calendar