About Visit Big Bear

Visit Big Bear is the destination marketing organization for Big Bear Lake.

The Big Bear Visitors Bureau is the official destination marketing organization for Big Bear Lake and operates the Big Bear Visitors Center which is attached to its office in downtown Big Bear Lake known as The Village. The BBVB is primarily funded through a Tourism Business Improvement District (TBID).

Strategic Vision

Destination Goal:

Be the internationally recognized Southern California Mountain Lake Escape, offering visitors a year-round transformational experience.

Organization Goal:

Act as a catalyst for destination wide cooperation to enhance the region’s brand awareness, event calendar and the positive impacts that visitors will provide in the region.

Our Board:

Bob Pool - President
Nick Lanza - First Vice President
Jo Ann Cecil - Treasurer
Loren Hafen - Bylaws Chair
Clayton Shoemaker - Marketing Chair
Oliver Deubel - Secretary
Danielle Goldsmith - At large

Our Staff:

Darien Schaefer - CEO
Monique Rangel
- Director of Operations
Eddie Kirsch
- Director of Marketing
Will Weisfeld
- Diector of Events
Olga Ruiz - Comptroller
Matt McCabe - Visitor Center Manager
Sara Schacht
- Social Media & Content Coordinator
Stephanie Castillo - Member Relations & Senior VC Specialist