Learn about the official destination marketing organization for Big Bear Lake, CA.

Visit Big Bear is the official destination marketing organization for Big Bear Lake and manages such resources as the Big Bear Lake Visitors Center, the official Big Bear Lake Visitor Guide, the website, and the new Care For Big Bear campaign for a sustainable and litter free Valley.

Visit Big Bear has been the proud sponsor of such events as Spartan, the Fox US Open of Mountain Biking, Tour de Big Bear, the 4th of July Fireworks Spectacular, and many other headline events. See what's coming up on our Annual Events page.

Visit Big Bear is funded through community partnership and the Tourism Business Improvement District (TBID).

Over the last year, Visit Big Bear has heavily modified events and marketing efforts due to the unprecedented coronavirus pandemic. Keep up with COVID-19 updates as they pertain to the Big Bear Lake area on our COVID-19 Updates page.

Strategic Vision

Destination Goal:

Be the internationally recognized Southern California Mountain Lake Escape, offering visitors a year-round transformational experience.

Organization Goal:

Act as a catalyst for destination wide cooperation to enhance the region’s brand awareness, event calendar and the positive impacts that visitors will provide in the region.

Our Board:

Loren Hafen - President
Nick Lanza - First Vice President
Clayton Shoemaker – Second Vice President
Jo Ann Cecil - Treasurer
Christie Brewster - Secretary
Danielle Goldsmith – Director
Robert Manning – Director

Our Staff:

Michael Perry - Interim CEO
Monique Rangel - Director of Operations, Marketing
Will Weisfeld - Director of Events
Olga Ruiz - Comptroller
Matt McCabe - Visitor Center Manager
Sara Schacht - Social Media & Content Coordinator
Stephanie Castillo - Member Relations & Senior VC Specialist

What Is A TBID?

Tourism Improvement Districts have been in existence since 1989. More than 95 TBIDs currently exist in California. These funds are stable, dedicated funds for destination marketing that allow local businesses to have a greater direct impact on how marketing dollars promoting a destination will be spent.

Learn More about Visit Big Bear's TBID history, accomplishments, and future.