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Learn More About Visit Big Bear

Visit Big Bear is the official destination marketing organization for Big Bear Lake and operates the Big Bear Visitor Center which is attached to its office in downtown Big Bear Lake known as The Village.

The Big Bear Visitors Bureau is the official destination marketing organization for Big Bear Lake and operates the Big Bear Visitors Center which is attached to its office in downtown Big Bear Lake known as The Village. The BBVB is primarily funded through a Tourism Business Improvement District (TBID).

Strategic Vision

Destination Goal:

Be the internationally recognized Southern California Mountain Lake Escape, offering visitors a year-round transformational experience.

Organization Goal:

Act as a catalyst for destination wide cooperation to enhance the region’s brand awareness, event calendar and the positive impacts that visitors will provide in the region.

Our Board:

Loren Hafen - President
Nick Lanza - First Vice President
Clayton Shoemaker – Second Vice President
Jo Ann Cecil - Treasurer
Oliver Deubel - Secretary
Danielle Goldsmith – Director
Robert Manning – Director

Our Staff:

Michael Perry - Interim CEO
Monique Rangel
- Director of Operations
Eddie Kirsch
- Director of Marketing
Will Weisfeld
- Director of Events
Olga Ruiz - Comptroller
Matt McCabe - Visitor Center Manager
Sara Schacht
- Social Media & Content Coordinator
Stephanie Castillo - Member Relations & Senior VC Specialist

WHAT IS A TBID?
Tourism Improvement Districts have been in existence since 1989. More than 95 TBIDs currently exist in California. These funds are stable. dedicated funds for destination marketing that allow local businesses to have a greater direct impact on how marketing dollars promoting a destination will be spent.

In a TBID, the district (in our case, the city of Big Bear Lake) places a assessment on hotel room sales. The funding is managed by Visit Big Bear, a 501c6 non-profit entity that reports to an advisory board. Unlike other forms of funding, TBID money cannot be diverted into government programs.

The majority of destinations with a TBID (55%) are similar in size to Big Bear Lake. The landscape for destination marketing is very competitive, and history has shown that if a destination can no longer compete for top-of-mind awareness, the economy of that destination will suffer.

64% of TBIDs are single-city formations. 72% of TBIDs are formed due to a loss of city/county funding or insufficient existing funding to compete with other
destinations for visitors.

Omni-Channel Marketing

Visit Big Bear spends the bulk of it’s marketing investment during the shoulder seasons through creative campaigns, including the Falltacular and Adventure Season! A variety of channels are used to inspire visitation at the right time to the right
audience.

Over the past two years, Visit Big Bear has invested in marketing the shoulder season through a variety of channels:
- KTLA sponsorship of the weather report to promote upcoming events and activities to do in Big Bear Lake.
- Billboard advertising on major highways in the Inland Empire.
- Radio advertising with iHeartMedia, sponsoring the travel and weather reports in San Diego, Las Vegas and more.
- HULU and other connected device advertising reaching millions of consumers with non-skippable programming
- Advertorial content in Westways magazine
- Co-op programs with Visit California and Brand USA
- Digital marketing on social platforms and Google Display Network
- Native content regularly published and promoted on BigBear.com