Fall colors along Hwy. 330 overlooking the Inland Empire

Live It. Up. In Big Bear All Year Round

Posted: 03/18/13 | By Daniel

It's been two years since Big Bear Lake changed its slogan from a Breath of Fresh Air to LIVE IT. UP.

These three words really sum it up well. The motto of course has a double meaning. Big Bear is a place where one can get away to a higher climate and literally live it up at 7000' altitude. LIVE IT. UP. also molds the feeling one can get when taking part in any of the recreational opportunities the mountain community offers.

Scenes of winter, spring , and summer in Big Bear

All types of outdoor activities can be enjoyed in Big Bear all at your level or pace. The LIVE IT. UP. slogan fits all walks of life, whether it's a mild hike on the Woodland Trail or fishing from the shore in Grout Bay to a jam-packed day on jibs and jumps at Bear Mountain or flying through the trees with Action Zipline Tours.

Big Bear is a large playground that is suited for all ages! Just thumb through Big Bear's Visitors Guide or click through, and you will see dozens upon dozens of ways to enjoy life to its fullest. Big Bear truly is the one place in Southern California where you can live it up all four seasons. It snows in the winter, it's full of bright colors in the spring, in summer it provides cool, mild temperatures, and the fall colors absolutely pop in autumn. Each season has a plethora of activities to choose from too, so each trip to the mountains is another opportunity to live it up.

There are so many different ways one can live it up in Big Bear. In fact, if you just want to just put your feet up and take a snooze lakeside or watch the ducks swim about on the lake's surface. Big Bear is a great place to relax, and because it is a world far away from the city the relaxation aspect is indeed a great way to LIVE IT. UP.

Big Bear also offers many ways to customize the way you live it up. Check out the variety of packages online, then book your trip and you'll be on your way to vacation or getaway where you can live it up your way!


Daniel Pea