Partner With Us
Where Bold Brands Go Big!
California’s Alpine Stage for Brand Bravery
Tucked just two hours from Los Angeles, Big Bear Lake isn’t just a mountain town - it’s a full-scale stage for brands, experiences, and ideas that deserve to be remembered.
With over 60 major events annually and 7+ million annual visitors, this is the underrated, high-impact marketing opportunity agencies and brand leaders have been waiting for.
Why Brands Choose Big Bear
- Massive Reach, Niche Power: Big Bear is one of California’s most visited rural destinations - with up to 100,000 people in a single weekend and millions across all seasons. From adrenaline-driven Spartan races to foodie fests, wine walks, art installations, and family getaways - our audience is diverse, curious, and deeply engaged.
- Proximity Meets Escape: Just a short drive from LA, OC, and San Diego - but a world apart. Big Bear delivers the aspirational nature escape Gen Z, millennials, and families crave - without the flight.
- Authenticity at Altitude: Big Bear is raw, real, and rooted. When your brand shows up here, it shows up with purpose.
- Scalable Activations: From small-batch sampling to full-site buyouts and weekend-long takeovers, we host the boldest brand activations on the mountain.
Sponsorship & Activation Opportunities
We offer full-spectrum sponsor integration options, including but not limited to:
Naming Rights & Premier Sponsorships
Event Series Naming (Summer Concerts, Film Fest, Trail Month, etc.)
Visitor Center, Trails Initiative, Nature Series, and Community Programming
Experiential & Product Integration
Pop-Ups, Sampling Stations, Interactive Installations
Adventure-Based Brand Challenges
Snow & Summer Terrain Buyouts
Media & Content Sponsorship
- Sponsored Video Series & Editorial Content
- Dedicated Social, Email, and Blog Series
- Influencer & Creator Partnerships
In-Kind & Custom Activations
- Lodge Buyouts + Welcome Bags
- Firepit Tastings, Outdoor Demos, Branded Shuttles
- Ski Lift or Boat Wraps, Banner Takeovers, Community Giveback Days
We Work With
- Lifestyle, Adventure, & Outdoor Brands
- Wellness & Fitness Companies
- Tourism Boards & Cultural Institutions
- Automotive & Energy Companies
- Food, Beverage, & Hospitality Groups
- Film, Tech, and Streaming Platforms- CPG, Apparel, and Retail Brands
- Advertising, Creative, and Experience Agencies
Our Audience by the Numbers
- 7M+ annual visitors
- 62% under age 45, with major Gen Z and millennial crossover
- Median household income: $85,000+- 35% from LA County, 22% from Orange County
- Active lifestyle, family-first, socially-conscious, and experience-driven consumers
- Consistently trending in national travel rankings (including #1 Lake Destination by USA Today)
A Rural City with a Global Personality
Big Bear Lake is more than a town. It’s a creative canvas. A destination with film-ready views, Olympic-level terrain, and a year-round appetite for what's next.
It’s a rare place where small-town charm meets big-market potential - and your brand can show up in a way that matters.
We’re not oversaturated. We’re under-pitched. And that’s your opportunity.
Let’s Build a Custom Visit
Want to come see it for yourself?
We offer custom VIP fam tours for brand and agency teams looking to explore what’s possible. We’ll build you an experience, introduce you to the right partners, and show you the town like a local.
Reach out to start planning: partnerships@bigbear.com